For those living in Amsterdam, it’s almost impossible not to come in contact with the poetry of Laser 3.14, who has been prolifically tagging the city since the 80s. “From the street to your wrist”, this watch concept is for those who appreciate craftsmanship and believe in taking calculated risks.

Street art is about going out there and manifesting your point of view. Putting your money where your mouth is, and changing people’s perspective when they least expect it. This limited edition watch of 30 pieces is a collaboration with IKEPOD,
the iconic Swiss watch brand. Combining my love for Street Art with design.